Loreto Street: The Plant Shop
Branding concept for a boutique plant store
Meet the real Loreto Street:
When I first moved to California my favorite part of living here was getting to see palm trees every single day. If I’m being honest, that still might be my favorite part. I started taking frequent walks just to take in the weather and scenery that I loved so much. One day while on my walk I ended up at the foot of the most charming and picturesque street I had ever seen. Not only was the main road lined with huge palm trees, but Loreto Street itself had little palm trees lining the entire sidewalk. What I’m getting at here is: this place is palm tree heaven. Loreto Street is overflowing with beautiful greenery and homes - my favorite house being the bright pink one (pictured). This spot really became my happy place. I always felt so inspired by the various hues of pink, green, and blue. I would choose to walk here over and over and over again - and yes I had to take pictures every single time (even the palm tree photo on my homepage was taken here!).
I bet you’ve never heard someone spend so much time talking about a street before. But when I decided I wanted to create a concept for a plant shop I knew I had to pay homage to this special place that has brought me so much joy. So, here it is! The Loreto Street.